Perennial. I love these flowers because they are huge and showy and have great color. 20 heirloom seeds per pack. Echinacea is also used as an herb. There are a lot of fancy new varieties of this on the market now with lots of different colors and they are hybrid or genetically modified. This seed is the old-fashioned heirloom that has been a garden favorite for centuries. And the great thing about growing the original is that it is far hardier and has larger flowers than any of the modern modified versions. This plant is easy to grow from seed, and once you have it established, you can cut root starts to multiply it. Excellent self-seeder! Free shipping on orders over $34.